Why Luxury Brands Are Partnering With Cinemas?

Why Luxury Brands Are Partnering With Cinemas?

While luxury brands have long had associations with the fields of theatre, dance, film, music and writing, presently they are taking on additional dynamic jobs in media outlets, raising their profile from partner to producer. Luxury brands and the craft of film have a distant memory inseparably, yet it isn't simply the red-carpet dressing of Bollywood's entertainers that has luxury chiefs' consideration.

Style houses, for example, Chanel and Saint Laurent are funding or partnering with the film world's most brilliant narrators and creators to deliver the content of a more realistic encounter. Because of the way of life related to the luxury business, these brands show up in entertainment, with arrangements going from natural notices to product placements. Partner themselves with types of entertainment or turning into entertainment permits luxury brands to showcase themselves to a more extensive crowd without forfeiting their picture or selectiveness.

Similar to Hollywood, Bollywood likewise has a long history of product placements. Furthermore, a relationship has had many ups and downs over the years as the characters in its motion pictures and shows. The development has engaged product placement in the Indian media industry, which has become more refined lately. Beforehand, placements were unsubtle and by and large stood out in contrast to everything else, making restricted influence and the possibility of making the crowd irritated with the item. Here are a few reasons why luxury brands partners with films: -

  • Brands as entertainment producers:

Several luxury brands have taken on production projects, creating everything from music videos and films to original songs through in-house studios.

  • Sponsorship deals:

Luxury labels have linked up with live events as far-ranging as the ballet and music festivals, looking to reach attendees through a shared passion for art.

  • Elevated product placement:

While product placement has been around for a long time, some brands have taken the marketing concept to another level, turning an appearance in a film or television show into a multifaceted camp Several brands have also created special collections tied to a particular movie.

  • Celebrities as muses and models:

Famous faces from the entertainment industry are common choices for brand ambassadors, as luxury labels look to align themselves with the glitz and glamour of celebrities. These spokesmodels also provide brands with household name recognition by association.

  • Celebrities-turned-luxury competition:

While celebrities frequently serve as the faces of luxury campaigns, several entertainment industry personalities have evolved their brand into a company’s company. Certain players, including Kanye West and Rihanna, have launched fashion and beauty lines that retail alongside luxury brands in stores such as Barneys New York and Harvey Nichols.

  • The big screen

Luxury brands have often been attractive partners for films, particularly when a production wants to convey a sense of affluence or aspiration.

In the blockbuster movie “Fifty Shades of Grey,” Audi, Omega and several home furnishings labels were among the brands used to convey the billionaire lifestyle of the titular character, Christian Grey

While the product placement likely made an impact, Audi expanded on its appearance with a parody spot Similarly transforming a film partnership into a larger branding opportunity, Mr Porter’s association with the British spy franchise "Kingsman" has seen merchandising and marketing efforts that take the association beyond the screen. Between the launches of the two films, Mr Porter created a GIF generator to place consumers within scenes from the film and opened a dedicated pop-up shop Automakers frequently partner with action and superhero films, with the relationship often going beyond simple product placement. Mercedes-Benz is heralding its appearance in the upcoming release “Justice League” with television and digital ads. The automaker is also debuting a branded comic

The biggest tool entertainment marketing provides for luxury brands is not only the potential for immediate sales, but that it opens the doors to a massive opportunity to engage millennials who may not quite have the ability to afford luxury now, but will aspire to purchase that brand one day shortly, as they rise in their careers.

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